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This year marks a historical milestone for Clearwater. As the city embarks on its 101st year, we are pleased to present the new brand identity for the City.
The new brand is designed to highlight Clearwater’s unique relationship with the bay, Gulf, beach, parks and trails, and the various neighborhood and downtown communities in which residents live, work, and play.
The soft blue shades reflect Clearwater’s inviting water. The lush green color emphasizes the parks and nature centers and future-focused green initiatives. The warm tan color accentuates the sand and the sidewalks in our neighborhoods and downtown.
The ribbons symbolize all the paths forward which are available to those who come here to live, work, play, and/or visit. The circular shape of the logo communicates the all-inclusive nature of the community and that the sun (with record days of sunshine) is a key attraction in Clearwater.
The tagline is representative of the city's geographical stretch from “bay to beach” and the sunny and smart future which is “bright and beautiful.”
“There's much more to Clearwater than our award-winning beaches. We needed an identity that would actually express that,” City Manager Bill Horne said. “Our new identity encompasses all of Clearwater.”
Clearwater is ripe for a new brand as the city moves beyond its Centennial year. “One of the key findings from the research is that residents, visitors, and businesses believe in the potential of Clearwater. We are proud to unveil a new brand that positions us for an exciting future,” said Horne.
The new brand is currently being rolled out across Clearwater on signage, the website, employee uniforms, and vehicle graphics.
Thank you very much for your interest in visiting Clearwater Beach, Florida. Clearwater Beach has been welcoming visitors to its shores since the early 1900’s. Through the years, many transformations have occurred in the local area. Yet, Clearwater Beach has maintained its commitment to embracing its historical past, while moving forward to offer the most memorable experiences for all visitors. Whether you are a Florida Resident or one of our many international travelers we are confident you will leave Clearwater Beach having created a memory that will keep you coming back.
Clearwater Beach is an easy 20 mile drive from Tampa International Airport and even closer to Clearwater/St. Petersburg International Airport. The beach boasts sugar white sands that you will only experience here. Whether your pleasure is world-class fishing charters, relaxing on the beach, unique food and beverage experiences or visiting one of our many spa’s, there is something for everyone. Our accommodations also offer many options, from our mom-and-pop establishments to world class resorts you will surely find what you are looking for here on Clearwater Beach. We highly recommend a visit to Pier 60 for one of their nightly festivals and of course, you cannot leave without visiting our local celebrity, Winter the Dolphin, at the Clearwater Marine Aquarium.
Even with all the activities Clearwater Beach has to offer, the best part of your trip might be as simple as a stroll on the beach at sunset. Our award winning beach has been voted among the “most beautiful beaches in the world” by Conde Nast Traveler, USA Today, “Dr. Beach” and FamilyTravelForum.com. We look forward to welcoming you and helping you create your own special memory!
~ Louie Stavropoulos, Past Chairman of the Board
Welcome to Clearwater and its beach – on behalf of my colleagues on the Clearwater City Council and our residents, I am confident that you will enjoy your stay in the place we are proud to call “home.”
In addition to a flourishing business community, Clearwater is the place to come for your vacation or gathering. You will find sugar-sand, white beaches, pristine natural beauty, and dramatic sunsets over the Gulf of Mexico. In fact, USA TODAY has named Clearwater as the “best beach town in Florida” and the “best place to watch a sunset.”
Promising endless opportunities for exploration, Clearwater is ideal for outdoor enthusiasts. From its water sports to hiking in Moccasin Lake Park nature preserve, from visiting with Winter the Dolphin or attending the entertainment sponsored by Sunsets at Pier 60, you will enjoy exploring our city. You will find Clearwater to be friendly, accommodating, and vibrant. Follow the “Dolphin Trail” and it will become evident why Clearwater, Bright and Beautiful from the Bay to the Beach, is the place in which to live, work and play throughout the year.
With best wishes and warm, personal regards, I am
George N. Cretekos
Mayor, City of Clearwater
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